OVERVIEW
This project revolved around the designing of an annual report for Nike, Inc. This is a publication that public companies are required by law to provide to shareholders which provide extensive statistical information on finances and operations from the company’s previous year.
SOLUTION
This annual report was designed to be viewed digitally for three main reasons. First, to provide a paperless report that coincides with the environmentally-conscious mindset that Nike is working on enhancing. Second, the digital realm allows for more space to be used and motion to be utilized, therefore providing a more fluid and dynamic user experience that can house an extensive volume of information. Lastly, digital viewing enables much easier navigation from section to section. This report is contained in one long, scrollable page for this reason.
