OVERVIEW
Located in Orange, California, Contra is a local coffee and tea shop with a unique menu of in-house brewed beverages. From their contemporary and chic storefront, they have formed a loyal and tightly bound customer base that is exuberant, creative, and laid back. For this project, the store owners, Julie Nguyen and Paul Del Mundo, looked to update their line of growlers with new graphics on a 32 fl. oz. Boston Round growler.
SOLUTION
The overarching goal of this project was to collaborate as a visual artist with Contra and to also maintain their ethos as a homegrown and forward-thinking entity.
The utilization of a busy collage on this design intends to draw a parallel with the energetic aspect of Contra’s customer base. There is an overarching youthful quality that is anchored by classic American illustrations. The kinetic nature of the mural-esque collage provides a solid foundation of interaction for the consumer. It was desired that the sheer density of graphics would allow the viewer to find something new each time they took a dive into this work.
