This project involved the production of visual assets for the hypothetical retrospective tour Together Again in honor of Jazz legend Bill Evans. The visual assets will contribute to the tour’s advertisement campaign — These included a poster, 15 to 30 second video, vinyl cover design, and ticket stub design.
SOLUTION
Classy, Romantic, Complex, and Pure
— These are the primary emotions that looked to be infused into this advertising campaign. The typefaces utilized call upon the mid-century aesthetics that are tied in with Evans and Jazz as a genre. The primary salmon/pink looked to coincide with the romantic aspect of Evans’ playing. The ballpoint pen scribbles incorporated throughout fall in line with the complexity in the music and the free form improvisation involved in Jazz as a genre.
