OVERVIEW
This project involved the creation of an advertising campaign for the World Health Organization (WHO) and their global campaign to combat ageism. The ad campaign included four bus shelter posters (48 x 70 inches), all revolving around a unifying symbol.
SOLUTION
The primary goal of this project was to provide a cohesive advertising campaign that dynamically presents the World Health Organization’s efforts in raising awareness surrounding the social issue of ageism.
The posters’ concept is rooted in the juxtaposition of analog and digital visual effects to help distinguish the differences between younger and older generations. The portraits of our elders were hand made laser print transfer collages in which their eyes were stacked. This intends to visually showcase a multitude of stories and knowledge within our elders. The portraits of the youth incorporate digital distortion to draw a parallel with the technologically advanced world they were born into.
